A Business Plan has several purposes. First, a good business plan defines goals and objectives, then specifically states how they will be achieved. Additionally, most early stage companies require some type of financing, and regardless of the source, a business plan is a basic requirement before an investment is made.

Hundreds of books have been written on "How to Write a Business Plan", but there are several basic factors which should comprise a basic plan regardless of the type of business or purpose of the plan. Here are the core ingredients:

*      Executive Summary
6-8 page overview of complete business plan - include the following components

*   Product / Service
Detail the main product and/or service – specifically its uniqueness

*   Marketing
Marketing plan - customer profile – target markets and location

*   Sales
Sales channels and expansion potential – unique selling point/prices

*   Competition
Who they are - how you will compete – barriers to entry

*   Management
Details of your management team including business experience

*   Operational
Location, equipment, specific requirements

*   Financial Documents
P & L, Balance Sheet, Projections - 5 yr, Cash flow forecast

The Art of The Business Plan

There is a distinct art to writing a business plan. If your goal is to raise a significant amount of capital, we strongly recommend you consider hiring a professional to assist you in this project. In the long run, you will save yourself a good deal of time and money. Not that a business plan will guarantee your success, but a poorly written one can give an inferior perception of your company's potential.

If you would like to submit your Executive Summary, we will provide a basic review at no charge. We can provide a complete review and critique of all documentation at a nominal charge. Please contact us for details, info@tradewindventures.net.

For additional resources including templates, please visit www.thestairway.net or contact us directly.